BIO CHRISTINA LEE STORM

Christina Lee Storm is an award-winning producer and senior media & entertainment executive recognized for her groundbreaking work at the intersection of storytelling and technology spanning television, film, animation, documentaries, virtual reality, augmented reality, and XR.
Founder and CEO of ASHER XR and PLAYBOOK, she leads her companies to strategically, creatively, and ethically integrate emerging technologies like real-time, virtual production, and AI into linear, digital, and multi-platform storytelling.
As former Head of Virtual Production UCAN at Netflix, Christina fostered innovation in content creation and creativity for the studio’s IP and franchises across Netflix’s series, films, live, unscripted, experiences, ads, and ancillary content.
Notable titles include “Avatar: The Last Airbender,” “Back in Action” and “Rez Ball.” Christina was also responsible for strategically building and overseeing virtual production ecosystems, spaces, and stages around the world and collaborated with filmmakers and industry partners to drive growth and innovation adoption.
While at DreamWorks Animation, Christina was Vice President where she championed the future of real-time content creation. She led the Advanced Creative Technology group and worked to advance DreamWorks IP into new forms of immersive creative content on all platforms using emerging technologies like AR, VR, real-time rendering, motion capture, and virtual production. She produced 3 award-winning VR experiences for the franchise How to Train Your Dragon: The Hidden World, various AR projects for Trolls World Tour and Abominable, and an interactive theme park experience of Kung Fu Panda.
As Manager of Digital Production at Rhythm & Hues, she worked on over a dozen films including Life of Pi, The Hunger Games, The Chronicle of Narnia: The Lion, The Witch, and The Wardrobe, Moneyball, and Snow White and the Huntsman.
An award-winning international producer, Storm has collaborated with filmmakers from around the world — working on Oscar-winning films The Artist and Life of Pi, and producing the award-winning short documentary Life After Pi and Jurassic Punk. While living in Hong Kong she was Head of Creative Development and Vice President of International Production while producing for legendary Hong Kong director Johnnie To on films including Running Out of Time and The Mission. A pioneer in bridging the East and the West through film, she worked closely with local screenwriters and directors to develop international films that carried a broad appeal for Asian and North American audiences. Some of Storm’s U.S. producing credits include The Least of These, To Save A Life, and Flesh: Bought & Sold in the U.S.
Beyond her work in emerging media, Christina is passionate about thought-provoking films having produced“ Solitary” starring David Oyelowo with BRON Studios, and documentaries “Life After Pi,” and “Jurassic Punk.” Her collaborations span the globe, contributing to acclaimed productions like “The Artist” and “Life of Pi.”

She is currently Governor of the Television Academy’s Emerging Media Programming peer group and is regarded as a pivotal leader for next generation programming. Christina currently sits on the Los Angeles Mayor Karen Bass’ Entertainment Industry Council, the Producers Guild of America’s Production Innovation Task Force, and the Television Academy’s AI Task Force.
Christina is globally recognized as a thought leader in the emerging media landscape and is frequently invited to deliver keynote speeches at prestigious events such as the Cannes Film Festival, Geneva International Film Festival, and the Picture This Conference in Copenhagen. Recognized for her leadership and dedication to the industry, Christina was inducted into AWE’s inaugural XR Hall of Fame, received the Lumiere Distinguished Leadership Award in Technology, and she is a proud Founding Member of DreamWorks Animation’s TECHWomen.